Research
Title devices that go with higher multiples, by niche
Which title devices go with higher or lower multiples, and in which niche?
Computed from long videos in the index with a measured multiple: 1493 in the first run and 1485 in the second, each run a sample of different channels. The index holds the videos our users' searches found, so its medians sit above YouTube's as a whole. Each finding is counted twice, on two samples of different channels. Counted Oct 27, 2026.
Lift: the median multiple (views over the channel’s median) of the videos whose title has the device, over the median multiple of the videos whose title does not. A device is shown with at least 15 videos on each side; a lift of 1.10 or more, or 0.91 or less, in both runs is reproduced.
All long videos
| Title device | First run | Second run | Result |
|---|---|---|---|
| A question | 1.37× liftmedian 3.7× over 313 with it, 2.7× over 1180 without | 1.00× liftmedian 3.4× over 361 with it, 3.4× over 1124 without | Not reproduced |
| A number | 2.23× liftmedian 4.9× over 544 with it, 2.2× over 949 without | 1.61× liftmedian 4.5× over 574 with it, 2.8× over 911 without | Reproducedhigher multiple |
| You or your | 2.32× liftmedian 5.7× over 225 with it, 2.5× over 1268 without | 1.84× liftmedian 5.5× over 279 with it, 3× over 1206 without | Reproducedhigher multiple |
| I, my or we | 1.24× liftmedian 3.4× over 269 with it, 2.7× over 1224 without | 0.91× liftmedian 3.1× over 251 with it, 3.5× over 1234 without | Not reproduced |
| How to | 3.78× liftmedian 9.4× over 167 with it, 2.5× over 1326 without | 2.28× liftmedian 6.9× over 201 with it, 3× over 1284 without | Reproducedhigher multiple |
| A negative word (never, stop, mistake) | 1.72× liftmedian 4.7× over 111 with it, 2.7× over 1382 without | 1.50× liftmedian 4.8× over 123 with it, 3.2× over 1362 without | Reproducedhigher multiple |
| A superlative (best, most, every) | 1.30× liftmedian 3.6× over 124 with it, 2.7× over 1369 without | 0.79× liftmedian 2.8× over 175 with it, 3.5× over 1310 without | Not reproduced |
| Brackets | 2.17× liftmedian 5.5× over 234 with it, 2.5× over 1259 without | 1.98× liftmedian 5.6× over 258 with it, 2.8× over 1227 without | Reproducedhigher multiple |
| A split (colon, bar or dash) | 1.14× liftmedian 3.1× over 599 with it, 2.7× over 894 without | 0.99× liftmedian 3.4× over 572 with it, 3.4× over 913 without | Not reproduced |
| A word in capitals | 1.38× liftmedian 3.5× over 437 with it, 2.6× over 1056 without | 1.42× liftmedian 4.3× over 450 with it, 3× over 1035 without | Reproducedhigher multiple |
| Money ($, money, rich) | 1.35× liftmedian 3.8× over 72 with it, 2.8× over 1421 without | 0.96× liftmedian 3.3× over 101 with it, 3.4× over 1384 without | Not reproduced |
| Versus | 0.68× liftmedian 1.9× over 17 with it, 2.8× over 1476 without | 1.25× liftmedian 4.3× over 24 with it, 3.4× over 1461 without | Not reproduced |
| None of these | 0.41× liftmedian 1.3× over 181 with it, 3.3× over 1312 without | 0.48× liftmedian 1.7× over 120 with it, 3.6× over 1365 without | Reproducedlower multiple |
Examples from the first run
The titles with the highest multiples that use each device. Opens on YouTube.
A question
- Are ACCA Exams difficult to pass? | Is ACCA Difficult?15,240× its channel
- How to Study 12 Hours a Day Without Burning Out It’s Easier Than You Think4,980× its channel
- How to Rewire Your Brain to Enjoy Discipline (Dopamine Detox Explained)2,085× its channel
A number
You or your
- Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)17,589× its channel
- How to Study 12 Hours a Day Without Burning Out It’s Easier Than You Think4,980× its channel
- How to Rewire Your Brain to Enjoy Discipline (Dopamine Detox Explained)2,085× its channel
I, my or we
- How I Became Fluent in Spanish...FAST (self taught)1,969× its channel
- I Forced Myself To Get Addicted To Vape785× its channel
- 3-HOUR STUDY WITH ME | Hyper Efficient, Doctor, Focus Music, Pomodoro 50-10697× its channel
How to
- How to Study 12 Hours a Day Without Burning Out It’s Easier Than You Think4,980× its channel
- How to Rewire Your Brain to Enjoy Discipline (Dopamine Detox Explained)2,085× its channel
- How to Teach Yourself Guitar in 2026 (Save YEARS of WASTED TIME)1,592× its channel
A negative word (never, stop, mistake)
- Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)17,589× its channel
- NEW Carry-On RULES for 2026 (Don't Get Caught at TSA!) | Airport NOW1,451× its channel
- The PERFECT Daily Routine for Students 📚 (You’re Doing It Wrong! ❌)759× its channel
A superlative (best, most, every)
Brackets
- Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)17,589× its channel
- Cigarettes After Sex - Cry (Piano Tutorial)7,703× its channel
- How to Rewire Your Brain to Enjoy Discipline (Dopamine Detox Explained)2,085× its channel
A split (colon, bar or dash)
- Rick Astley - Never Gonna Give You Up (Official Video) (4K Remaster)17,589× its channel
- Are ACCA Exams difficult to pass? | Is ACCA Difficult?15,240× its channel
- Cigarettes After Sex - Cry (Piano Tutorial)7,703× its channel
A word in capitals
- Are ACCA Exams difficult to pass? | Is ACCA Difficult?15,240× its channel
- 48 hours to make a messy home clean and tidy⁉️ CLEAN DECLUTTER ORGANIZE | Best cleaning Motivation💪6,105× its channel
- How I Became Fluent in Spanish...FAST (self taught)1,969× its channel
Money ($, money, rich)
- You won’t believe how much this grocery saving habit works to save money! #groceries #savingmoney959× its channel
- I’m 92 and Only Buy Groceries Once a Month - $190 Grocery Haul (Here’s How I Make It Work!)135× its channel
- I SPENT 365 DAYS BUILDING A LANDSCAPING BUSINESS WITH $0 AND A TRUCK - (SURVIVAL BUSINESS)109× its channel
Versus
By niche
Sourdough98 videos in the first run, 97 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A question | 0.85× liftmedian 9.1× over 17 with it, 11× over 81 without | 0.96× liftmedian 10× over 25 with it, 11× over 72 without | Not reproduced |
| A number | 0.87× liftmedian 9.4× over 27 with it, 11× over 71 without | 1.97× liftmedian 17× over 24 with it, 8.7× over 73 without | Not reproduced |
| You or your | 1.16× liftmedian 12× over 17 with it, 10× over 81 without | 0.61× liftmedian 6.5× over 25 with it, 11× over 72 without | Not reproduced |
| I, my or we | 0.65× liftmedian 7.6× over 16 with it, 12× over 82 without | 0.36× liftmedian 3.8× over 16 with it, 11× over 81 without | Reproducedlower multiple |
| How to | 1.25× liftmedian 12× over 19 with it, 9.6× over 79 without | 0.81× liftmedian 8.6× over 28 with it, 11× over 69 without | Not reproduced |
| A superlative (best, most, every) | 0.87× liftmedian 9.3× over 15 with it, 11× over 83 without | 1.19× liftmedian 12× over 18 with it, 9.9× over 79 without | Not reproduced |
| Brackets | 0.70× liftmedian 8.4× over 30 with it, 12× over 68 without | 1.47× liftmedian 12× over 20 with it, 8× over 77 without | Not reproduced |
| A split (colon, bar or dash) | 1.94× liftmedian 17× over 31 with it, 8.9× over 67 without | 0.94× liftmedian 9.9× over 37 with it, 11× over 60 without | Not reproduced |
| A word in capitals | 1.34× liftmedian 13× over 21 with it, 9.6× over 77 without | 0.92× liftmedian 9.9× over 25 with it, 11× over 72 without | Not reproduced |
Too few videos in this niche for the other 4 devices in either run.
Bread45 videos in the first run, 41 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A split (colon, bar or dash) | 1.82× liftmedian 17× over 19 with it, 9.5× over 26 without | 0.95× liftmedian 9.9× over 15 with it, 10× over 26 without | Not reproduced |
Too few videos in this niche for the other 12 devices in either run.
Baking11 videos in the first run, 9 in the second
Too few videos in this niche for any device in either run.
Cooking2 videos in the first run, 2 in the second
Too few videos in this niche for any device in either run.
Recipe19 videos in the first run, 28 in the second
Too few videos in this niche for any device in either run.
Coffee42 videos in the first run, 50 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A question | Too few: 9 with, 33 without | 1.24× liftmedian 6.1× over 16 with it, 4.9× over 34 without | Too few |
| A number | 0.57× liftmedian 1.6× over 17 with it, 2.9× over 25 without | 0.71× liftmedian 4.4× over 20 with it, 6.1× over 30 without | Reproducedlower multiple |
| A split (colon, bar or dash) | 0.27× liftmedian 1.1× over 24 with it, 4.2× over 18 without | 1.21× liftmedian 5.5× over 21 with it, 4.5× over 29 without | Not reproduced |
| A word in capitals | 0.34× liftmedian 1.1× over 19 with it, 3.2× over 23 without | 1.03× liftmedian 5.3× over 18 with it, 5.1× over 32 without | Not reproduced |
Too few videos in this niche for the other 9 devices in either run.
Espresso27 videos in the first run, 64 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A question | Too few: 5 with, 22 without | 1.15× liftmedian 4.5× over 17 with it, 3.9× over 47 without | Too few |
| A number | Too few: 12 with, 15 without | 0.81× liftmedian 3.7× over 27 with it, 4.5× over 37 without | Too few |
| You or your | Too few: 5 with, 22 without | 1.15× liftmedian 4.5× over 15 with it, 4× over 49 without | Too few |
| A superlative (best, most, every) | Too few: 5 with, 22 without | 1.08× liftmedian 4.4× over 18 with it, 4× over 46 without | Too few |
| A split (colon, bar or dash) | Too few: 13 with, 14 without | 1.30× liftmedian 5.1× over 20 with it, 3.9× over 44 without | Too few |
| A word in capitals | Too few: 9 with, 18 without | 1.02× liftmedian 4.2× over 23 with it, 4.1× over 41 without | Too few |
Too few videos in this niche for the other 7 devices in either run.
Workout72 videos in the first run, 35 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A split (colon, bar or dash) | 0.86× liftmedian 13× over 45 with it, 15× over 27 without | Too few: 22 with, 13 without | Too few |
| A word in capitals | 0.25× liftmedian 7.3× over 38 with it, 29× over 34 without | Too few: 24 with, 11 without | Too few |
Too few videos in this niche for the other 11 devices in either run.
Fitness15 videos in the first run, 6 in the second
Too few videos in this niche for any device in either run.
Yoga7 videos in the first run, 22 in the second
Too few videos in this niche for any device in either run.
Weight Loss5 videos in the first run, 6 in the second
Too few videos in this niche for any device in either run.
Health16 videos in the first run, 7 in the second
Too few videos in this niche for any device in either run.
Garden20 videos in the first run, 39 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A split (colon, bar or dash) | Too few: 9 with, 11 without | 1.80× liftmedian 9.2× over 16 with it, 5.1× over 23 without | Too few |
Too few videos in this niche for the other 12 devices in either run.
Travel27 videos in the first run, 17 in the second
Too few videos in this niche for any device in either run.
Money21 videos in the first run, 28 in the second
Too few videos in this niche for any device in either run.
Investing3 videos in the first run, 6 in the second
Too few videos in this niche for any device in either run.
Business11 videos in the first run, 19 in the second
Too few videos in this niche for any device in either run.
Marketing5 videos in the first run, 19 in the second
Too few videos in this niche for any device in either run.
Productivity3 videos in the first run, 6 in the second
Too few videos in this niche for any device in either run.
Study13 videos in the first run, 7 in the second
Too few videos in this niche for any device in either run.
Motivation25 videos in the first run, 14 in the second
Too few videos in this niche for any device in either run.
Discipline12 videos in the first run, 11 in the second
Too few videos in this niche for any device in either run.
Stoic5 videos in the first run, 6 in the second
Too few videos in this niche for any device in either run.
Psychology10 videos in the first run, 4 in the second
Too few videos in this niche for any device in either run.
Faith6 videos in the first run, 8 in the second
Too few videos in this niche for any device in either run.
News98 videos in the first run, 111 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A number | 2.35× liftmedian 2.3× over 32 with it, 1× over 66 without | Too few: 12 with, 99 without | Too few |
| A split (colon, bar or dash) | 1.95× liftmedian 1.2× over 77 with it, 0.6× over 21 without | 1.26× liftmedian 1.1× over 66 with it, 0.8× over 45 without | Reproducedhigher multiple |
| A word in capitals | 1.20× liftmedian 1.3× over 54 with it, 1.1× over 44 without | 0.91× liftmedian 0.9× over 63 with it, 1× over 48 without | Not reproduced |
| None of these | Too few: 12 with, 86 without | 0.79× liftmedian 0.8× over 15 with it, 1× over 96 without | Too few |
Too few videos in this niche for the other 9 devices in either run.
AI29 videos in the first run, 16 in the second
Too few videos in this niche for any device in either run.
Tech40 videos in the first run, 7 in the second
| Title device | First run | Second run | Result |
|---|---|---|---|
| A split (colon, bar or dash) | 0.60× liftmedian 0.6× over 16 with it, 1× over 24 without | Too few: 2 with, 5 without | Too few |
Too few videos in this niche for the other 12 devices in either run.
Science17 videos in the first run, 11 in the second
Too few videos in this niche for any device in either run.
Physics46 videos in the first run, 4 in the second
Too few videos in this niche for any device in either run.
History9 videos in the first run, 2 in the second
Too few videos in this niche for any device in either run.
Podcast13 videos in the first run, 14 in the second
Too few videos in this niche for any device in either run.
Music11 videos in the first run, 5 in the second
Too few videos in this niche for any device in either run.
Guitar5 videos in the first run, 2 in the second
Too few videos in this niche for any device in either run.
Piano6 videos in the first run, 15 in the second
Too few videos in this niche for any device in either run.
Art23 videos in the first run, 11 in the second
Too few videos in this niche for any device in either run.
Kids16 videos in the first run, 6 in the second
Too few videos in this niche for any device in either run.
Gaming7 videos in the first run, 4 in the second
Too few videos in this niche for any device in either run.
Cleaning4 videos in the first run, 3 in the second
Too few videos in this niche for any device in either run.
Excel10 videos in the first run, 3 in the second
Too few videos in this niche for any device in either run.